MTA can help you develop your (International) business plan, which allows you to track the actual progress against your projected targets.
It will give you clarity and you will gain a deep understanding of your market. It will help you set business aims and objectives. Besides market research, SWOT, MTA can help you with cash flow and profit and loss projections as well as a break-even analysis. Your plan should be used as a map to guide you and your business towards your goals.